Last week I had an awesome opportunity to travel south to San Francisco for the X.commerce Innovate Conference. It ran October 12 & 13th and is put on by some of the leaders in commerce; eBay, PayPay, and Magento. Here’s a recap of the conference from my perspective.
I caught the 7:30am flight out of Toronto on Tuesday October 11th and touched down at SFO shortly after 9:30am local time, this gave me a full day of prep before the conference got underway. Mo (Founder & CEO) was head down, hard at work in the hotel room all day and night prepping for his VC Bait pitch the following day. My first task was to source out a local print shop that could do a small run of business cards before the end of the day. The place we decided to go with was quite the trek across town but it had to be done, I went through a ton of cards meeting and talking with people at the conference. That night there was a #preinnovate tweetup that took place in our hotel’s bar. Special thanks to Magento’s community manager Rhonda Rondeau for organizing it, there was an awesome turnout! I shut it down early that night, had to make sure I got a good sleep before the conference got underway.
The east coast to west coast time difference worked in our favour on the first day of the conference. We were up bright and early, ready to head over to Moscone West where all the action was taking place. SocialGift was a sponsor of the conference so we had a booth in the Partner Pavilion. It was a busy day on the show floor, everyone was eager and excited to learn all about the new products, apps, and extensions associated with Magento. This is the day we officially announced our group gifting plug in for retailers. It received a great response from everyone, retailers and developers love the concept. We ended up signing up way more people than we had originally hoped for!
After a full day at our pavilion on the trade show floor we walked over to Moscone North for what proved to be an awesome party. I walked in with wide eyes and a dropped jaw, it reminded me of my first day at camp. They really went all out! It was like an indoor circus, there was an arcade, dodgeball battlefield, virtual reality rides, human hamster ball races, remote control cars, go-karts, and more food & drink than you could handle. Oh, not to mention, The Shins performed too. After indulging in food, music, and games we called it a night.
We got some shut-eye and it was back to the show floor for the 2nd (and our last) day at the conference. It wasn’t as busy as the previous day but our booth had steady traffic and we got to meet more great people.
X.commerce Conference was an awesome first for me and it was spectacular for SocialGift. We had a great time talking to everyone about our new plug-in and look forward to what’s sure to be an exciting couple of months ahead.
Community Manager, SocialGift.com